What is a Startup? Maybe there are still many people who do not understand this term. Word Startup itself is an uptake of English which means the act or process of starting a new organization or business venture and how to start a digital startup.
According to Wikipedia, Startup refers to a recently operating company. These companies are mostly newly established companies and are in a phase of development and research to find the right markets.
The above definition may be more in its terminology, but according to the author would be easier if the term startup is defined as a new company being developed. Beginning in the late 90s until the year 2000, in fact, the term startup many “mated” with everything that smells of technology, web, internet and related to the realm. Why did it happen?
Back to look back it happened because the term Startup itself became popular internationally during the bubble dot-com, then what else bubble dot-com it? the bubble dot-com phenomenon was when in that period (1998-2000) many dot-com companies were established simultaneously.
At that time the company was aggressively opening a personal website. More and more people are getting to know the internet as a new field to start their business. And that time too, Startup was born and developed. But according to Ronald Widha from TemanMacet.com, Startup is not just a new company that comes into contact with technology, cyberspace, applications or products but it can also be about grassroots economic services and movements that can be self-sufficient without the help of bigger and more established corporations.
After spinning around for information about Startup through Google’s help, there is information about the characteristics of a company that can be classified as a startup. Some of the Startup company’s characteristics include:
The company’s age is less than 3 years
The number of employees is less than 20 people
Revenue is less than $ 100,000 / year
Still in progress
Generally operating in technology
Products made in the form of applications in digital form
Usually, operate through the website
From these characteristics, it may appear that the startup is more inclined to companies engaged in technology and the web. But the fact is that way, now the company’s usual development labeled Startup name is a company that deals with the world Tekno and online. Startups are grouped into three groups: Startup game creator, Startup educational app and Startup trading such as e-commerce and information. According to him Startup games and educational applications have a potential and open market in Indonesia. This is because the process of making games and educational applications is relatively easy.
With the development of social media and smartphones, the market for mobile games and social games is growing. Meanwhile, for applications or websites engaged in the field of e-commerce and information. But for the smell of information or news of various themes, its development is even much faster again.