Why Responsive Website Design Is So Popular? The number of people who are using smart phones, tablets and other smart devices worldwide to surf the web is growing at an extremely fast rate. Well, this isn’t really a big surprise at all because it is providing comfort and convenience while being cost effective at the same time. The use of these mobile devices are closing the digital gap between the poor and the rich as well as rural dwellers and urban. In an effort to reach the mobile users they are targeting, businesses and organizations are duty bound in creating mobile friendly websites. One way to get this done is to have a responsive design to varieties of screen sizes of the devices used by people. RWD or Responsive Web Design is a kind of technique is used in website designing to allow websites respond to orientation, screen size and the platform of device that the user is viewing with. Responsive designs single most important factor that changed user’s browsing behaviors in the past few years. These websites have the capability of changing from one device to the other. As an example, if the user switches from tablet device to mobile phone, the website can quickly adapt automatically and fits to the size of the screen dynamically at the same time. Following are some benefits that businesses can reap from RWD delving into technicalities that are involved in website design. Number 1. User friendly – the great thing about responsive websites is that, they’re fluid and liquid which makes content to change across various devices and screen resolutions. It has got foreground images that scale with layouts in order to hide and reveal parts of the images on the site.
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This fluidity that the design has makes it more user friendly, exquisite and accessible when compared to traditional websites. Users can surf your page no matter what environment they are in hence, increasing your business website’s reach.
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Number 2. Consolidating business marketing efforts – Google and various search engines are recommending businesses to have an RWD. Google being the most popular search engine has explained that responsive web designs are easier to crawl and favorably performs in search results. Number 3. Cost effectiveness – using either laptops or desktops is typically more expensive and/or a bit inconvenient rather than using a smart device. By using mobile devices, you can have easy and quick access to information on the go. Therefore, responsive website designs are cost effective for those who spend little time in the office. With all these benefits, don’t wonder why RWD is growing in popularity these days.